Annual Report 2019

The 4+2 Strategy

A comparison with the residential property markets in neighboring European countries shows that Germany has an efficient real estate market. We have also been able to successfully establish the expertise acquired in this market environment in the European housing markets in Sweden and Austria. Our strategy comprises four basic approaches: property management, portfolio management, the financing strategy and the innovative aspect of the Value-add strategy. These four basic strategic approaches entail an increasing proportion of innovative elements for our target European housing markets.

The 4+2 Pillars of Our Strategy

The 4+2 Pillars of our Strategy (Graphic)

A further pillar, our acquisition strategy is designed to strengthen the impact of the first four strategic approaches as the opportunity arises. The internationalization strategy rounds off our strategy and is based on the approach of tapping into other European markets as and when an opportunity presents itself.

In detail, our 4+2 strategy elements can be described as follows: