We systematically continued with our insourcing efforts relating to the residential environment in the form of the gardening service, particularly in metropolitan areas, in 2017. More than 600 employees are now responsible for the management and upkeep the outdoor areas. Since 2017, the gardening service has also featured Vonovia’s own employees for maintenance and gardening and landscaping projects. This move also allows the company to expand its training opportunities in the residential environment segment. The offices in Dresden, Berlin and Hanover are currently training 20 apprentices in the residential environment organization. Future growth and expertise will be increasingly generated within the company in the field of residential environment as well. The development of standardized residential environment modules (such as play areas and refuse collection points) serves to boost efficiency and generate additional cost advantages. In addition to the higher quality of the services provided, cost savings can also be achieved in this area by bundling and standardizing procurement processes (consumer materials, playground equipments, etc.). Residential environment measures contribute to positive neighborhood development. Increased visual appeal and moves to rid neighborhoods of areas that feel unsafe help to boost customer satisfaction.
The residential environment plays a key role in Vonovia’s neighborhood development measures, in particular. Residential environment measures such as the creation of new green spaces and playgrounds as well as moves to design neighborhood centers outside of buildings to provide residents with a place to meet up and communicate can, in the short term, help to increase the acceptance of renovation measures and, in the long term, create real added value for tenants. Particularly in urban environments, the issue of spaces for relaxation is becoming an increasingly important factor in terms of how people assess their quality of life, and will continue to do so in the future.
Projects such as the establishment of communal gardens for tenants, for example, can also make positive contributions to fostering social development, particularly in neighborhoods facing cultural challenges and a difficult environment. In turn, developments like these have proven long-term advantages in terms of property management costs.